Thursday, August 30, 2012

Start Consuming Today

Another appearance by our Astronaut archetype in advertising. Hulu wants you to know that they're innovative and Good. Funnily enough, the "See what's new" video doesn't utilize the Astronaut theme any more, but instead shows off how they're features can make you a Zombie (perhaps visually expressed in the chubbiness of the Astronaut). The tagline is "Start exploring today," and it makes (over) use of the words "explore" and "discover".  It seems to me all 'new' features combine aspects of YouTube and Apple products, with the notable exception of the 10 second rewind which is new. And probably useful. The rest of the ad explains how the new Hulu will make making choices easier and faster. So that you can stare at the screen like the mouth-breathing consumer you are.

Now let me return to watching my show!!! 

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